Project brief

Pizzeria La Ora approached me with the vision of revamping their branding to create a more cohesive and professional identity that resonates with their values and Italian heritage. Having mastered the art of pizza-making and earned multiple accolades, the client wanted their branding to reflect their dedication to tradition while embracing a modern touch.

Challenges They Faced

To address these challenges, I focused on blending tradition and modernity to craft a brand identity that stays true to their roots while appealing to their contemporary audience. This included:

  • The existing branding lacked a unified and professional aesthetic.
  • Their original logo held sentimental value but needed refinement to align with the new direction.
  • There was a need for consistency across all touchpoints, including menus, flyers, business cards, and merchandise, to create a strong visual identity.


Time span

The project spanned 6 weeks, starting in mid-November and finishing just in time for the New Year celebrations.

My proposed solution:

Pizzeria La Ora requested a comprehensive Full Branding Package, which included:

  • Logo Refining: Enhancing their beloved logo while preserving its traditional feel.
  • Menu Design: Designing an engaging and easy-to-read menu in multiple languages.
  • Flyer Design: Creating eye-catching flyers for promotions and takeaway options.
  • Business Cards: Professional cards that reflect their elevated brand identity.
  • Packaging Design: Mockups for potential pizza boxes and other packaging.
  • Print Services: Coordinating high-quality printing for all materials.

Testimonial

Working with Luigi was an incredible experience.

His ability to refine our logo and combine sleek, modern design elements with our traditional font created a perfect balance for our brand. The result is an identity that feels both professional and true to our roots.

From the menus to the business cards, every detail was thoughtfully crafted.

Luigi even took care of the printing, making the entire process seamless for us.

We’re beyond satisfied with the results—our brand now truly stands out!

 

– Betim